Lemonade Makers: The Unexpected Impresarios

Brandon Howard and Fisayo Esconsay, both 28, were roommates at the University of Maryland. When the economy took a dive, Esconsay’s law firm, Sullivan & Cromwell, warned associates they should look for other opportunities; Howard, who worked in music marketing for Steve Stoute and Jay-Z, was laid off. In September, they plan to open Recess, a new nightclub located a block from the White House. They talked to Recessionwire about why they’re betting the project can thrive.

Nightclubs are a notoriously fickle business. What makes you think you can pull this off in this economy?

Esconsay: I’ve been promoting events in D.C. this whole time, through the economic downturn. The nightclub business hasn’t realty taken as much of a hit as other businesses. I’m not sure if people are looking for low cost alternative for entertainment or what, but the nightclub business hasn’t missed a beat.

Howard: People have to look at opportunity. In the recession you have people who are trying to move the ball ahead. Those are the people who are going to come out on top…

Recession Briefing 5.4

What you need to know today to survive and thrive in the recession.

One type of business that’s doing well as people are scraping to make ends meet: dollar stores. (New York Times)

Another group of professionals faring pretty well? Lobbyists. (Associated Press)

Some law firms are saving money by deferring incoming associates that they have hired — at a cost of $80,000 a year. (CNN/Money)

Looking to live somewhere that’s recession-proof? A recent study has found that Jacksonville, N.C., Rochester, Minn., and Kennewick, Wash., are among the least affected. (MSNBC)