Star Trek ’09- A New Film for a New Frontier

Star Trek mania is sweeping the nation and giving a rocket-boost to the economy.

Theaters are selling out, with some viewers buying tickets for multiple screenings. Collectibles and books are moving briskly. A comic series introducing the film’s villain has flown off the shelves. Executives at Paramount are smiling, having seen their second biggest opening in the company’s history. On Rottentomatoes.com, the film has gotten an astonishing 96 % approval rating. The franchise, which had been in decline, is back, and hotter than a summer night on Vulcan.

What’s all the fuss about? When there’s a big bang in the pop culture universe, it tells us a lot about where we are as a society – our hopes, our fears, our aspirations…