The Grand Prize? Free Rent

What’s one way to grab the attention of consumers in an overly-crowded market of coupons, deals, and special discounts? Offer up a free place to live.

Shopping sprees and around-the-world trips have apparently become passé when it comes to company-sponsored contests, since an increasing number of businesses are dangling free rent as the grand prize in seemingly-unrelated marketing efforts meant to attract new customers and draw attention to their products.

From discount clothing chains to beverage companies, there doesn’t need to be any connection to the housing market for free—or discounted—rent to be offered as a prize. Need proof, or just a place to stay? We’ve gathered up a handful of contests to prove our point…