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Last-Minute Holiday Marketing Tips
There are just days left in the holiday shopping season, and that means your marketing efforts are getting a lot more intense. But the new rules for the changed economy say no business owners should have to unload a huge chunk of their earnings into a holiday season marketing program, even though they might have spent this way in the old days … and even if their businesses lean a lot on this time of year. So which low-cost marketing strategies yield the best results?
The following strategies represent some recession-friendly, creative ways to market your company over the next few holiday weeks…
Small Businesses’ New Balancing Act
The financial turmoil of the last year threw a lot of things out of whack…and not just the overall economy. Small businesses are staring down a future that looks little like the past, with high employee health care and benefits costs, decreased cash flow and increased monthly expenses threatening business as usual.
Many small businesses may not make it. The Financial Times predicted in late 2008 that 62,000 companies would disappear in 2009, representing approximately three million people that would be out of a job by 2010. In 2008, 42,000 small businesses went under, up 20,000 from 2007…
Downturnaround Marketing Tip: Message Boards
According to Forrester Research, marketing budgets shrank 20% or more in the last year. Chances are, yours probably has, too. So, if you can’t spend the big bucks anymore, you might want to consider reaching potential clients through a much less expensive method: the online message board.
A message board is an online discussion area modeled after a traditional bulletin board, where like-minded users can join to talk about common issues and relay their own expertise on a variety of subjects. These forums can be found just about everywhere, and can provide fantastic public, free-of-charge marketing opportunities for business owners in a variety of industries…
Recessionwire Wants YOU
Well, it’s been nearly four months to the day, and Recessionwire has seen amazing growth and heard from amazing readers who have shared stories and helped us spread the word about the website. We’re thankful for all the help — and of course now we’re asking for more as we continue to chronicle these tough times.
Recessionwire is looking for contributors and interns to help with writing, design, production and PR and marketing. Not your skill? Got something better? Let us know—we may need that, too…
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