looking for a job

We’ve been thinking a lot about “personal branding” here at Recessionwire. In an economy where there are more people looking than jobs—and it’s expected to stay that way for years, if forever—we’ve all got to take things into our own hands a bit more. Do what we can to stand out, and create a roadmap and profile for the careers we want. “Personal branding” is a big part of that.

Of course, it’s something that seems to make more sense for those who have a track record to shape into a story behind a personal brand. But even college students and grads should be thinking about how to position themselves and create their own platform, whether it’s to get a full-time job or chart an alternative path through starting a business or consulting or freelance work.

PricewaterhouseCoopers is doing a good job of addressing this issue, with a program called “Personal Branding Week.” It’s online and it’s free. There are instructive tips and accompanying worksheets that are really quite brilliant. But even though PwC says it’s focusing on students and grads, everyone should spend some time going through this process…

I’m unemployed, sort of. I was laid off from my job about a year ago. Now, I’m self-employed, which sometimes feels like unemployed: having to get my own health insurance, scrap together my own income from freelance projects, create my own “office” at home or at coffee shops. But most of all, it’s outlook and attitude that makes all the difference.

Some folks who have been laid off are bitter towards their former employer, their friends, the world at dumping them out on the street. I don’t blame them for their frustrations. It ain’t easy.

But you don’t turn around an undesirable situation with grumbling, passive aggression, a sense of entitlement, bullying or any other behaviors that, face it, don’t make you feel all that great. (At least, not for more than a few minutes.) Worse, it comes across loud and clear, and makes you even more undesirable…