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Redux: Will Meals on Wheels be the Next Boom?

By Lynn Parramore ⋅ 11:19 am February 10, 2009 ⋅ 2 comments

hot-dog-cartLooking back at the Great Depression to see the path ahead.

Will Meals on Wheels be the Next Boom?
A hot dog tale.

Good-bye filet mignon, hello meatloaf. As the recession rages, Americans are finding ways to chow on the cheap. Consumers are shifting food purchasing patterns. We’re trading down to private label and value brands. We’re eating out less, and getting more aggressive about buying products on sale. Fast food joints are luring us by including more premium items on their dollar menus. High end retailers like Whole Foods are feeling the heat as the organic revolution slows. Many of use are doing without that Starbucks latte.

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