The Recession Will End… When Coupons Are So Yesterday

Like the Great Depression in the 1930s, the Great Recession seems destined to turn many Americans into lasting coupon-cutters, scrimpers and savers. (via AP)

Why it might be false: Coupon clipping is in vogue during the down economy, but recent history shows that this trend comes and goes with the economic cycles. According to Inmar, a coupon-processing company, coupon redemption reached its height at the end of the early 1990’s recession. Coupon use fell fairly steadily until the end of 2008 but then picked up again when swaths of demographic groups like young, single and affluent consumers started to use coupons. While it’s true that these groups would never be expected to clip coupons, let’s be real and admit that it’s hard to go against the grain when signs of the downturn are ubiquitous. In fact, their coupon use may even be attributed to peer pressure since conspicuous spending is so out. It’s almost impossible not to want to be disciplined and spend money a little more wisely during the Great Recession, but this restrained way of living probably won’t last when it’s over…

Recession Obsession: Groupon

In a downturn, a little deal won’t do ya.

To get my attention, it has to be a steal. And a low price alone won’t convince me to pry open my wallet; the discount has to be on something really good. Like, say, two one-hour massages for $75—which is what I paid last week through Groupon.

My new favorite bargain source, Groupon is sort of what is sounds like …