Lemonade Maker: April McCray, from Real Estate to Cardboard Houses

Two years ago, April McCray, 38, got the feeling it was time to change careers. She’d been helping sell homes for a real estate developer in Palm Springs, California, but the market was fizzling and sales were getting scarce. She and her husband took their savings and started Color Me House, which makes cardboard forts for kids. She talked to us about how she came up with the idea, why they moved in with his parents, and how she got her products into Costco.

Did you quit your job or were you laid off?
My job pretty much quit itself. The builders were letting everyone go. People weren’t closing. I knew in three months there would be nothing left to be made. I’d left the office and was looking for a new place to go, but everywhere I went there was nothing. I knew that I was not a desired commodity any more and I was going to have to recreate yourself…

Recessionwire Discount: Wine and Charcuterie Friday Night

Already hungry for Friday night? (We are.) This will really set your mouth watering: St. Francis Winery is having a wine-and-charcuterie pairing event in New York tomorrow night. It features the Sonoma winery’s Wild Oak wines and cured meats from Salumeria Biellese, which stocks top chefs, including meat-loving Mario Batali.

Plus, it’s educational, with a discussion of wine-making and meat-curing, in case you needed inspiration for that new career.

Recessionwire readers get $5 off the $35 ticket…

Downturnaround Deals: Gap, Red Envelope, HP, GameStop, BackCountry.com

Some of us are starting to spend again (a little). Every week, we post online coupons for food, clothes, books, gadgets and more, hand-picked for Recessionwire readers by the nice people over at Savings.com.

Take 25% off sitewide at Gap. Expires Sunday…too good not to post though. (See more Gap coupons.)…

Kill the Recession with Your Brain

Tom Cruise tries to scootch ashtrays with his mind. Why not put yours towards something more…um, less freaky?

Over at her site, Escape from Cubicle Nation, Pamela Shim lays out ten ways you can stimulate the economy in your corner of the world. It’s straightforwad, non-Scientology stuff…

Frugal Obsession: Listia

You know you have it. Stuff you don’t want and don’t use, but that seems too valuable to throw or give away. The nearly-full bottle of hair product that’s taking up space in the bathroom. That promotional glass paperweight. The television cables you bought and forgot to return after you realized they didn’t work with your set.

Okay, you might not have those exact things–but I did. And frankly, they were causing me the tiniest bit of angst until TechCrunch wrote about Listia, a new website that’s a cross between eBay and Freecycle…

Get 80 Wines for $50 on Friday

Bottlenotes, our favorite online wine company, is offering Recessionwire readers a special deal for tomorrow night — $10 off its Around the World in 80 Sips event in New York.

There will be wine from five continents, plus artisinal cheese, charcuterie, pickles, chocolate, and cigars. All that and no tip required!…

Downturnaround Deals: Bloomingdale’s, Martin and Osa, Barnes and Noble, Folica, Limited, Zales

Some of us are starting to spend again (a little). Every week, we post online coupons for food, clothes, books, gadgets and more, hand-picked for Recessionwire readers by the nice people over at Savings.com.

Get 20% off during the Friends & Family Sale @ Bloomingdale’s.
See more Bloomingdale’s coupons.

Take an Extra 20% off sale items at clothing company Martin and Osa.
See more Martin and Osa coupons.…

Video: The Recession Took My Escalade and Stripper Money

Not sure how we missed this Daily Show segment on how the downturn has taken the bling off rappers. As Slim Thug says: We used to roll, 20 dudes, tour bus, all around the whole country. These days you get…a van.

Feel his pain.

16 Questions for Aspiring Entrepreneurs

We’re entrepreneurs. We like entrepreneurs. We are especially fond of what we call New Entrepreneurs — the countless people who, having been downsized in the downturn, were inspired to start businesses for the very first time.

Last week we interviewed Lori Chalmers, who started her handbag company, ChaCha, after being laid off from her graphic design job. Her one piece of advice for those looking to follow in her footsteps: Plan, if you can.

Enter David Ronick’s 16 questions…

Quiz: Which Recession Spender Are You?

Did the recession bring out your inner coupon-clipper? Do you hate not be able to shop for fun? Or are you one of the happy few who hasn’t taken a hit to the bank account and continues to blithely spend? (Hm. Those people are probably not reading this blog.)

According to market research firm Decitica, there are four different kinds of consumer personalities coming out of the downturn. (Incidentally, company principal Val Srinivas says he was inspired by Recessionwire. Schweet.) Which type are you? Answer this multiple-choice question to find out:

In terms of spending, what has been your reaction to the downturn? …