Create a Personal Branding Statement

Whether you get to a hiring manager by referral, through a recruiter or a job board, today’s candidate needs to make a distinctive impression quickly. The traditional resume form does a poor job of quickly, clearly, and succinctly telling the reader why they should spend more time on this resume.

Since the average time spent reviewing a resume is 15 seconds or less, a job seeker needs to quickly convince the reader to stick around. A well crafted personal branding statement tells the hiring manager three extremely important things in a well crafted, concise single line. The following questions and explanations will help you craft the right statement for you:

What does the candidate want?

In a Fishing resume the candidate has to give a generic title, but can make it specific for a response resume. It should be a single title, rather than a range, or something so broad as just Executive, or manager. Listing an industry specialization can help make it more specific…