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Business Plan: Penthouse Scion Explains Recession

By Laura Rich ⋅ 4:06 pm June 12, 2009 ⋅ One comment

guccione 150 150x150His father famously started a porn powerhouse. The son launched music mag Spin and now, he’s going after the rich. We missed this earlier this year, but Bob Guccione Jr. explained why the recession turned out to be a fine time to launch Prestige, a new high-end publication:

“Of course, it wasn’t the intention to launch Prestige in the recession,” he says. “Having said that, i still don’t think it’s a bad idea. The very rich will always be at least rich.”

(Unfortunately, the advertisers won’t always be, as two of us learned first-hand when Condé Nast Portfolio, the high-end publication we were working for first downsized and then folded.)

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Print This PostTags: business, launch, media, recession

Discussion

One comment for “Business Plan: Penthouse Scion Explains Recession”

  1. [...] Read the rest of this great post here [...]

    Posted by Business News » Blog Archive » Bob Guccione Jr. Explains Recession | Recessionwire | June 16, 2009, 9:46 am

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