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When the Going Gets Tough, the French Sell Underwear
One of Charlott's modest pieces.
Charlott’ Lingerie, a French company that sells unmentionables door-to-door, is seeing the recession through rose-colored lace—uh, lenses. More women being laid off doesn’t mean less money for spending on frilly things, but a bigger pool of potential saleswomen.
That’s according to Eurosavant, an intelligent blog about the non-English-language press in Europe that summarized a recent series in Libération. The French newspaper explored how a number of companies are taking advantage of the downturn.
- French video-game maker Ubisoft is avoiding a slowdown in sales by targeting casual gamers.
- Sunnco is thriving by installing solar panels (not manufacturing them or holding an inventory of them).
- Armor Lux, which makes sportswear and uniforms, is putting its energy into quality control.
On the direct-sales front, the situation in France isn’t terribly different from that in other parts of the world. In January an analyst said that Avon was better positioned to weather the recession than other cosmetics companies. In New Zealand, of all places, Avon and Tupperware are going strong.
For more details, check out Eurosavant’s post. Sorry, is that the door?
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